On May 22, the fourth iSeminar was held at the four-star Central Park Hotel, organized by Seminari BG and Maxinet Academy. The participants in the seminar acquired practical skills for online sales, with the focus on the overall management of a business’s online campaigns. In a discussion with the lecturers, the participants had the opportunity to ask individual questions and case studies for resolution. All participants in the fourth iSeminar received certificates from MAXINET Academy.
The seminar featured practical lectures by leading Bulgarian online experts and managers of platforms and sites. Kalin Karakehayov presented the main methods of internet advertising that can help businesses: SEO, affiliate programs and satellite sites and blogs, Neviana Koeva spoke about successful models of direct email marketing and how we can integrate our contacts obtained in the Facebook environment into a single platform. For his part, the manager of Etarget Bulgaria, Hristo Nikolinski, presented one of the leading PPC platforms for Central and Eastern Europe, which allows targeted advertising on over 700 Bulgarian sites and at the same time – advertising on the Facebook network – the fruit of cooperation between the two companies. In conclusion, Georgi Dinchev made a short presentation of the so-called Facebook store, namely a ready-made application for direct sales through tabs in the most widespread social network in the world.
Sponsors and media partners of the event were ICN.bg, Etarget Bulgaria, Urban People™, Email Invest, LiterNet, Kaldata, BgReklama, and our kind host was the Central Park**** hotel
MORE INFORMATION AT www.i.seminari.bg
Seminar PROGRAM
09:30 – 10:00 – Registration
10:00 – 11:30 – Advertising in Internet, Part 1: Comparison of different methods of advertising on the Internet. (Speaker: Kalin Karakehayov)
11:30 – 11:45 – Coffee Break
11:45 – 13:00 – Internet Advertising, Part 2: SEO for Google, Facebook and social networks. (Speaker: Kalin Karakehayov)
13:00 – 13:45 – Lunch at the Central Park Hotel ****
13:45 – 14:30 – Internet Advertising, Part 3: Pay-per-Click advertising, banner advertising, affiliate programs. (Speaker: Kalin Karakehayov)
14:30 – 15:40 – How to use Facebook to attract and retain customers? (Speaker: Neviana Koeva)
15:40 – 15:45 – Short technical break for inclusion
15:45 – 17:00 – Webinar by Michael Trow: Social Media and Channels:
– Facts and Figures.
– Key Platforms.
– Best Practices.
– Brand Management and Marketing through Social Channels.
– Intermediate and Advanced Internet Audience in Social Media.
– Integrating Social with the Marketing Mix.
– Metrics: What to Measure and How?
17:00 – 17:30 – Questions to the Speakers. Discussion. Individual Consultations.
Speakers
| Kalin Karakehayov has been professionally involved in SEO for four years, managing a huge network of websites created specifically to influence Google. He has optimized over 200 sites with a total of over 1000 words in different languages. |
Kalin Karakehayov is the author of the first convenient Bulgarian search engine, which is already working in beta version on http://napred.bg
Neviana Koeva – Marketing Specialist at EmailInvest.com – the first Bulgarian online email marketing software, fully adapted for the Bulgarian market. The software is inspired by the idea of Neviana Koeva, who leads numerous seminars and webinars for successful email marketing.
She has trained many managers, owners of small and medium businesses, managers, managers in the field of marketing, sales and business development, advertising and PR specialists.
Team – Organization
Georgi Dinchev – Organizer. Marketing Consultant at PsyTeam Media – a studio with successful projects such as CountrysideBulgaria.com, SofiaNaemi.info, REI-brokerage.com and many others.
Georgi Dinchev is a social psychologist, co-owner of ‘Psychosocial Service’ Ltd., one of the initiators of the Register of Psychologists in Bulgaria, technical editor of the Bulgarian Journal of Psychology (Established in 1973)
Diana Hadzhieva – Registration. Marketing Director at EasySofia.com – a guide to restaurants and hotels for foreigners.
EasySofia.com is the No. 1 internet resource for the city of Sofia – according to the world travel and tourism guide – Lonely Planet